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Navigating change for the Deezer leadership team.

An actionable change program designed for C-1 leaders at Deezer, giving them a practical toolkit for navigating uncertainty during a large reorganization and unlocking new levels of productivity company-wide.

Change Program for C-1 Leaders
Deezer leaders in a change management session
Company
Deezer
Industry
Music streaming
Size
600+ employees
Program
3-month blended change journey
50
C-1 leaders across two cohorts
3
month journey
50
Net Promoter Score
The Challenge

Leading Through a Large Reorganization

Deezer leaders in a change management masterclass

The Deezer team faced a large reorganization process, which brought organizational optimizations but also real uncertainty for teams. To improve how that change landed, Deezer decided to support its C-1 leaders with powerful change management skills.

The program focused on three main topics: awareness of what exactly is changing in the organization, the change management strategy itself, and change communication.

The Approach

Co-Created Around Deezer's Reality

Deezer leaders in a peer coaching session

In response to this need, we embarked on a co-creation process with the Deezer team to design a streamlined digital experience that combines learning and collaboration formats, taking into account the time constraints Deezer's C-1 leaders faced.

A successful change initiative relies on more than one-time training. It needs space for application and reflection, so the journey alternated between masterclasses, peer coaching, and co-development to maximize outcomes and keep learning momentum among leaders.

The Result

Enhanced change skills, alignment, and a toolkit that lasts.

Deezer leadership cohort working together

Participants were equipped to identify and address the challenges associated with change, proactively mitigate risks, and effectively communicate with and engage stakeholders, with a Net Promoter Score of 50 across cohorts.

The program created momentum within the leadership circle to establish a unified approach to navigating change at Deezer. Participants gained a common language and tools to navigate change consistently, and a shared understanding that fostered a cohesive mindset for approaching change initiatives.

Leaders learned to apply a structured framework to assess, plan, and execute change initiatives, ensure consistency in approach, and minimize the risk of fragmented efforts.

Thank you HelloCircle for an amazing program, great tools for our daily work and great peer learning.
Elsa Batigne · Global VP Marketing & Brand, Deezer
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